I was always under the impression that unless you were quoting something putting words in quote marks suggested irony. If you read this ad ironically you begin to wonder what a “fruity laxative” really is. Not to mention ‘remember a good “inside cleansing” should always be the first treatment given.’
This ad seems to cross a line at one point into the too-much-information category: “and in a few hours all the foul, constipated waste, sour bile and undigested food passes out of the bowels”. Ok, ok, we get the idea. And remember, Mother, don’t be sucked in by those ridiculous imitation fig syrup products that are flooding the market – a happy child gets his enema from the good stuff: Califig.