This is Jude Dobson.
Jude Dobson got her big break co-hosting Sale of the Century with Steve Parr in the 1980s. You can see her in the clip below. It is a little long but so worth watching for the amazing prizes. Jude chimes in at the end with a special farewell for someone in Fairfield.
Since Sale of the Century Jude has hosted many light entertainment shows, and has an inoffensive, pleasant tone perfect for afternoon TV infotainment. She has been the face of Family Health Diary for quite a few years. I hate Family Health Diary, but they are currently running my favourite ad on TV. Family Health Diary is carefully presented to appear to be sensible health advice, but is just a front for pharmaceutical companies pushing their products. Usually their products target people who are somewhat vulnerable: the elderly, the wanting-to-quit smoker, and the anxious pregnant parent.
Here are some highlights from their latest advertisement.
Hold the phone Mark, our sperm count has halved! WTF! This sounds unbelievably serious. What should we do about it?
Wait a minute. Sperm quality has halved, we have toxins in our system and stress that’s too high and you’re suggesting we take a pill? Surely some kind of major life or even societal change is needed here?
You’ve gotta love the slick but totally meaningless graphic. It all reminds me of the ads you can find in any 19th century newspaper for medical products that are obviously share quackery. Ads like these,
Oh well, better move on in the Family Health Diary ad to Anji (not a doctor) who’s flogging Elevit. It reduces the risk of spina bifida by 92%. Actually folic acid reduces this risk by 92% and you could just buy folic acid for a lot less, but Elevit comes with other vitamins and iron and stuff so shouldn’t you buy it IF YOU CARE FOR YOUR UNBORN CHILD. On the other hand couldn’t you just do some exercise, eat a balanced diet and take a folic acid supplement? After all, Elevit costs about one dollar per pill and they suggest you start take it when you start trying for a baby, all through your pregnancy, and while you are breastfeeding. That’s about three years, or $1000 they want.
I digress. Here’s why I love this advert. Jude’s final two lines.
And then this, something I don’t think I ever expected to hear Jude Dobson say on TV:
Wow, Jude is talking to me about my sperm. I feel, well, a little queasy.
Whatever pays the bills for Jude I guess.