I think the worst job in the advertising world in the 80s would have been writing ads for feminine hygiene products. When you think about it it was probably men who wrote these ads. Possibly it was the account that got handed to the solitary woman in the team, but I like to think of some male ad exec getting handed this simply because it’s funnier. The people who write these ads seem to fall into two camps, that use two different techniques.
Technique One: I have my fingers in my ears and I’m going lalalalalala
At least there’s one thing I don’t have to worry about? Sure. Exposure, wolves, death, the meaning of life – still a pressing concern, but “the time of the month”? Sorted.
The classic technique of the male advertising exec who has a product he doesn’t want to talk about.
Technique Two: I am woman hear me roar
I’m really unsure about the before and after shots in this ad. She seems pretty down in both. Becoming a woman doesn’t seem to have cheered her up any, but somebody at least turned on the light in the room.
This advertising guy really connected with his subject. Admirable, but somehow I wish he hadn’t.
Just like you wish I hadn’t posted this.