I love this ad. I love it because it’s silly, and because of the gymnastics the ad executives have gone through to make their dumb idea work. Here’s the main photo:
I’m not even a woman, but haven’t we all, at some point in our lives, had to face an African lion in an unrealistic Asian setting? Of course, as a man, I just wrestled the lion to the ground with my bare hands and let it know who was boss, but as a woman it’s nice to know that when a lion attacks you have an electric shaver at hand to terrify and bewilder savage nature. Although, I have to say, this lion doesn’t look too savage, actually this lion is really working the camera.
Close scrapes? See, in New Zealand I’m pretty sure the more common idiom would be close shaves. You can see why they didn’t go down that path though: “Because you’ve been through enough close shaves… so here’s a shaver that doesn’t shave that close.”
Also, I would just like to add, that although my knowledge of Asian scripts is pretty basic, whatever is printed on those boxes is no language known to man.
You can shave when and where you like.
You can shave at the dinner table. On the bus to work. At that business meeting. And should you fall into the lion enclosure at the zoo? No worries.